Agenda

Discovery no longer starts with a search box – or follows a straight path to purchase. Today’s consumers move fluidly between AI assistants and creators, social feeds and stores, ecommerce, and real-world experiences. So how do brands show up everywhere without losing what makes them distinctive?

Ulta Beauty CMO Kelly Mahoney shares how the nation’s largest beauty retailer is reimagining discovery as one connected experience – combining AI-powered personalization and agentic commerce with creators, social commerce, stores, and cultural experiences that bring beauty and wellness to life. From personalized recommendations and shoppable social content to festivals, college campuses, and Ulta Beauty World, discover how Ulta Beauty is meeting guests wherever inspiration strikes – and turning moments of discovery into deeper relationships, loyalty, and growth.

As generative AI reshapes how people discover and evaluate brands, visibility alone is no longer enough.

Kristen Wiley, Founder and CEO of Statusphere, explores why trust has become marketing’s most valuable currency and how brands can build it through credible human voices across today’s fragmented discovery journey.

AI is changing search from a single query into a more personalized, iterative journey.

Joshua Spanier, VP of AI and Marketing Strategy at Google and host of Think with Google's Frontier CMO Podcast, explores how consumer behavior is evolving, what the shift from “queries to quests” means for discovery, and how marketers can prepare for the next generation of search.

Enjoy a relaxed lunch with fellow attendees before the afternoon sessions and experiences begin.

As discovery becomes more fragmented, marketers face a growing range of channels competing for attention and investment.

Leaders from Liquid Death and Power Digital join moderator Alyce Panico, CEO of Luxe Collective Group to explore how brands evaluate emerging opportunities, connect media investments across the consumer journey, and balance cultural relevance with measurable growth.

Some products are discovered through advertising. Others spread because people see them, talk about them, and want to become part of what the brand represents.

The founders of Little Words Project and HULKEN explore how distinctive products become recognizable brands—and how community, word of mouth, cultural visibility, and retail help turn early momentum into lasting growth.

Tiffany Haddish joins WWD’s Jenny Fien for a conversation about launching Lace Luxe in an increasingly fragmented discovery landscape.

They’ll explore the vision behind the brand, the role of Tiffany’s personal story and platform, and what it takes to build awareness, connection, and momentum with today’s consumers.

A fireside chat led by Mindy Grossman, Partner, Vice-Chair Consello Group, CEO, Board Member, Investor

Creators from the Statusphere network join the summit for an interactive creator panel and reveal why the future of discovery revolves around one word: trust.

Mix, mingle, and close out the day over cocktails and light bites. Wander through pop-up experiences to discover new brands, browse exhibitors, and take home a few gifting surprises along the way.

Thank you for joining us for the inaugural Status Summit.